Demographics, Counting and Signage

K00016 - Video-based age, gender and emotion detection. People counting. Digital Signage.

ACTi's retail solution package with video-based age, gender and emotion detection together with people counting is all-in-one demographic and foot traffic data collection service that can be used for business decisions regarding product offering, promotion planning, service evaluation, resource planning and stock planning.

Additionally, the package includes the digital signage service with the purpose of showing user-defined promotional content based on the age and gender of the people watching the monitor.

It is possible to show video clips, images, web pages and even live video stream from the surveillance cameras on TV panel based on pre-defined schedule and display layout.

The package consists of one video box with built-in demographics detection, one people counting camera and the dongle-based light server that manages the metadata and provides the reports. The package also includes the dongle-based media display server and the TV cast dongle for digital signage purposes.

The package can be further expanded by additional people counting cameras to cover each entrance and exit of the store and by additional signage monitors to cover more locations. In case of multiple monitors, there can only be one source of age and gender detection. While one monitor is showing ads based on the age and gender of the viewer, the rest of the monitors can show generic ads at the same time.

The video box is connected to the management dongle via USB cable with the maximum length of 5 meters. The counting cameras are connected via IP network. The management dongle can be accessed remotely from any other device over the IP network in order to see the reports or export them.

Key Features

  • Age, Gender and Emotion detection (1 location only)
  • Real-time people counting (expandable up to 9 additional locations)
  • Total Occupancy
  • Reports and graphs
  • Reports export to Excel
  • Display videos, images, web pages or live video from the camera
  • User-defined signage schedules and fully customizable layouts
  • 2-monitor digital signage license bundled (expandable up to 8 additional monitors)

Solution Package Items

People Counting Camera

(Quantity: 1)

  • Line Counting
  • Area counting
  • Installation height range : 2.4m - 4.1m (7.9ft - 13.5ft)

Age, Gender & Emotion Detection Box

(Quantity: 1)

  1. Built-in camera
  2. Age, Gender and Emotion detection
  3. Power and data via USB

Dongle-Based Retail Application Suite

(Quantity: 1)

  • Real-time demographic & counting data acquisition
  • Reports
  • Bundled 2 channel license

Dongle-Based Media Display Server

(Quantity: 1)

  • Built-in media display server
  • Manage rules and schedules for media display
  • Manages up to 10 monitors (1 locally, 9 via TV cast)

TV Cast Dongle

(Quantity: 1)

  • Streams the content to TV panel via HDMI
  • Stores media files locally for instant broadcast
  • Supports 1 TV panel

Solution architecture

Ordering Information

  • Solution Package ordering number: K00016
  • Additional server license ordering part number for Retail Application Suite (optional, up to 9 people counting devices): LMAS2000
  • Additional devices (optional, up to 9 additional cameras):
    • Counting camera for the height 2.4m - 4.1m (7.9ft - 13.5ft): Q93
    • Counting camera for the height 2.6m - 5.1m (8.5ft - 16.7ft): Q94
  • Additional server license ordering part number for Media Display Server (optional, up to 8 additional monitors): LMAS2000
  • Additional TV Cast Dongles (optional, one for each additional monitor): TVC-100

Required, but not included in package

  • The HDMI monitors as digital signage screens
  • Any remote device with web browser to access both servers
  • PoE Switch (multiple counting cameras) or PoE Injector (single counting camera)
  • Ethernet cables (for counting cameras)
  • USB cable (5m)
  • Installation works (If there is no appointed installation company, ACTi can help provide the installation service jointly with the global installation partners)