Optimizing customer shopping experience has always been a fundamental focus of in-store marketing. In order to achieve long-term goals and to stand out from all the competitors, retailers are seeking innovative and efficient ways to understand their customers’ behavior.
Real-time information about customer traffic flow in your store can be used for conversion rate and occupancy calculation. With the integration of other customer-associated data, including demographics, pathway and interest zones, the marketing strategy and store performance can be substantially enhanced.
The solution can be flexibly achieved on three platforms, counting cameras, counting software and standalone counting server, meeting your installation requests.