Shopper Tracking

Track the shoppers motion paths and visualize them via heat map as well as by percentages.

ACTi helps retailer maximize the efficiency of the marketing campaign and maintain a comfortable shopping experience by visualizing shoppers in-store traffic using heat map technology.

Improve product placement in the store to increase focused products exposure to customers.

  • Identify the most frequently visited spots and accurately improve product promotions. The visiting density can be cross-referenced with selling records to identify the attractiveness of products.
  • Find aisles with little traffic in heat map to discover the opportunities for floor plan enhancement.

Evaluate the attractiveness of promotional events to customers.

  • Find suitable locations to hold promotional events through analysis of traffic heat. By comparing different locations in a shopping mall at a specific time interval, heat differences can help you find the best locations for interactive promotions without causing traffic congestion and gaining attention at the same time.

Explore Solutions

See the combinations of products required for this application.

Heat Map Solution

Interactive Demos

Visitor Traffic and Behavior

Retail In-Store Dashboard Reports for Traffic (People Count & Weather), Demographics (Age & Gender), Customer Pathway (Heat Maps), Interest Zones (Dwell Time) and Point-Of-Sales (POS) transactions.

Visitor Counting and Layout Efficiency

The number of people entering and exiting the store, total occupancy, report on foot traffic versus weather. Movement pattern by a heat map.

Similar Applications

Product Placement Planning

Improve product placement in the store to increase focused products exposure to customers using heat map technology.

Promotion Event Evaluation

Evaluate the attractiveness of promotional events to customers through heat map.

Warehouse Traffic Optimization

Identify traffic congestion in aisles through heat map and leverage it by displacing some of the popular products to other aisles.

Employee Idleness Analysis

Discover unusual employee movement in areas not related to work using heat map technology.

Customer Footfall

Improve customer shopping experience and marketing campaign efficiency.

Conversion Rate

Enhance selling strategy with people counting data compared with POS data.

Customer Demographics

Understand the distribution of customers and measure the performance of marketing campaigns for different market segments.

Check-out Service Optimization

Discover idle employees in check-out areas while there are no transactions and instruct them to handle other tasks instead.

Product Attractiveness

Discover which products draw more attention based on the time the customers spend in front of them.

Future Customer Footfall Prediction

Get the prediction of future customer footfall with the help of past data analysis and using machine learning.

Weather Impact to Business

Learn the correlation between weather and customer traffic, weather and sales performance.

Returning Customer Frequency

Find out the frequency of visits of loyal customers with or without knowing their identity.

Human Resource Allocation

Learn the traffic performance of customers and adjust employee schedules accordingly.

Attendance Management

ACTi's Attendance Management Solution Package is a convenient solution for keeping track of the arrival and leaving of the employees.

Service Score Card

Use various technologies to automatically evaluate the service quality of employees and provide a score card.

Customer Profiling

Identify the customer by face recognition and link it with purchases for profiling purposes.

Product Profiling

Detect age and gender of the customers at the check-out to profile the product segments by demographical acceptance.

Digital Signage Attractiveness Analysis

Evaluate the attractiveness of digital signage by analyzing the audience faces watching it.

Related Markets

Related Technologies

Heat Map

ACTi's heat map is created by detecting motion differences in imaginary grids.