Customer Footfall

Improve customer shopping experience and marketing campaign efficiency.

Optimizing customer shopping experience has always been a fundamental focus of in-store marketing. In order to achieve long-term goals and to stand out from all the competitors, retailers are seeking innovative and efficient ways to understand their customers’ behavior.

Real-time information about customer traffic flow in your store can be used for conversion rate and occupancy calculation. With the integration of other customer-associated data, including demographics, pathway and interest zones, the marketing strategy and store performance can be substantially enhanced.

The solution can be flexibly achieved on three platforms, counting cameras, counting software and standalone counting server, meeting your installation requests.

Explore Solutions

See the combinations of products required for this application.

People Counting Solution


Retail Application Suite Brochure

A cloud-ready solution that uses video analytics along with other metadata sources to help store owners understand customers profile, behavior and shopping patterns with real-time and easy-to-understand reports.



People Counting Camera Selector

Find the right people counting camera for desired location.

Project References

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Enhance selling strategy with people counting data compared with POS data.

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Learn the rate of people entering the store compared to the traffic passing by the store.

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Discover idle employees in check-out areas while there are no transactions and instruct them to handle other tasks instead.

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Identify traffic congestion in aisles through heat map and leverage it by displacing some of the popular products to other aisles.

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Discover unusual employee movement in areas not related to work using heat map technology.

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Find out the frequency of visits of loyal customers with or without knowing their identity.

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ACTi's Attendance Management Solution Package is a convenient solution for keeping track of the arrival and leaving of the employees.

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Use various technologies to automatically evaluate the service quality of employees and provide a score card.

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Identify the customer by face recognition and link it with purchases for profiling purposes.

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Detect age and gender of the customers at the check-out to profile the product segments by demographical acceptance.

Digital Signage Attractiveness Analysis

Evaluate the attractiveness of digital signage by analyzing the audience faces watching it.

Related Markets

Related Technologies

Object Line Counting

Count the objects as the cross the virtual line in either direction using video-based analytics.

People Line Counting

"People Counting" provides bi-directional counting function for people entering and exiting an area, as determined by a virtual line.

People Area Counting

"People Area Counting" counts the people entering and exiting a predefined area, and further provides the people within the area.